I grew up behind the Iron Curtain, in late 20th century Bulgaria — a bleak world of state-mandated parades, drab white dinnerware, and apartment buildings hastily built from prefabricated concrete to dizzying heights. I found sanctuary in nature, ballet, and poetry, though I eventually chose the pursuit of a business degree over becoming a ballerina. The times in which I came of age demanded nothing but practicality.

A move to California was the start of my breaking out of that straightjacket. During a decade-long tenure as a bookkeeper for a volunteer hospice, I witnessed the profound impact of presence and care at the end of life — experiences that awakened a deep longing to contribute to the healing of the human world. I returned to academia to study psychology and neuroscience (shoutout to any Buffs reading this!), and became certified as a relationship coach through The Relationship School. 

Along the way, I rekindled my interest in Western astrology, discovered the Enneagram, and dove deep into psychedelic-assisted soul work. In college, I also began designing sales funnels and online courses for a fellow relationship coach. My first full site build turned this humble creative outlet into a full-blown love affair.

What began as a side project has grown into a thriving creative practice grounded in strategy, intuition, and purpose. I now specialize in building meaningful, elegant, and conversion-focused websites for soul-centered entrepreneurs. I’ve made it my mission to help them illuminate their gifts and share their medicine with the world.