I grew up behind the Iron Curtain, in Bulgaria — a drab world of state-mandated parades, white dinnerware, and apartment buildings of prefab concrete and dizzying heights. I found sanctuary in nature and creative outlets like ballet and poetry, though I eventually set them aside in favor of more “practical” pursuits like a business degree in Tourism Management.

A move to California marked the beginning of a decade-long tenure as a bookkeeper for a volunteer hospice. There, I witnessed the profound impact of presence, care, and connection at the end of life —experiences that reawakened a long-dormant calling. I returned to academia (shoutout to any Buffs reading this!) to study psychology and neuroscience, driven by a desire to understand the human mind and spirit more deeply. 

Along the way, I rekindled my interest in Western astrology, discovered the Enneagram, and dove deep into soul work facilitated by psychedelic medicine. I began designing sales funnels and online courses for a relationship coach. This blossomed into a full-on love affair with web design upon my first full site build.

What began as a side project has grown into a thriving creative practice grounded in strategy, aesthetics, and purpose. I now specialize in building meaningful, elegant, and conversion-focused websites for mission-driven entrepreneurs. Through this work, I remain faithful to my unconventional path — true to the calling reflected in my natal chart: 10th house Sun conjunct Midheaven, trine Uranus. I’ve made it my mission to help others illuminate their gifts and share their medicine with the world.